Boston-based Birnbach Communications, Inc., an independent PR agency, provides its clients with a portfolio of strategic business communication services, specializing in national media relations, executive visibility and corporate communications and Web 2.0. The agency enables its client base of emerging and mid-size companies to reach customers, investors, venture capital firms and business partners; launch new products and services; establish new product categories and drive market demand. Founded in 2001 with the commitment to combine the best aspects of large-agency experience with small-agency culture and dedication, Birnbach Communications brings senior-level intelligence and attention based on an understanding of business issues – not just PR issues. Birnbach's team represents more than 140 years of PR, marketing and communications experience across a range of industries, including financial software and services, security, technology, healthcare and life sciences, consumer, nonprofit and education sectors. For more information, visit www.birnbachcom.com.
Keywords: Public relations, business communications, marketing
Interview Q&A
How long have you been in business?
We've been helping clients achieve their communications and marketing needs since 2001. We specialize in national media relations, social media marketing, thought leadership/executive visibility to a client base of emerging and midsize companies, divisions of large corporations as well as nonprofit organizations.
We become our clients' strategic communications partner by understanding and serving their needs – and those of the media and other audiences on social media. By limiting our size and client focus, we focus intently on outstanding client service and results.
We work with our clients to reach their customers and communities, investors, Venture Capital firms, business partners, and philanthropists. We also have experience managing global PR campaigns.
Clients choose Birnbach to launch new products and services, establish new product categories, drive market demand, raise awareness of important issues, and establish global markets – while keeping within budget. Given the speed of today's business, we are flexible and responsive enough to make real-time strategic changes.
What is your primary product or service?
We partner with our client base of growing technology-driven companies to help them achieve leadership in a crowded business communications market. We help them launch products and services; establish new product categories and drive market demand through media and influencer relations, social media, and thought leadership campaigns.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
I worked at a couple of big PR agencies in New York and Boston and realized there was a segment of businesses that were not getting the level of service they deserved. Many emerging B2B companies have real products, customers and revenue but don't need PR campaigns costing upwards of $15,000 per month -- but they were being ignored by potential PR agencies. We figured that would be our sweet spot.
How do you differentiate yourself from other businesses in your category and area?
Birnbach Communications was founded in 2001 with the commitment to combine the best aspects of large-agency experience with small-agency culture and dedication. We offer flexible senior-level intelligence and a proven, pragmatic approach to solving clients’ business challenges. Birnbach Communications' team provides senior-level PR, social media, marketing and communications counsel and implementation across a range of industries, including financial software and services, unified communications, healthcare and biotechnology, and nonprofit and education.
What type of payments do you accept?
We prefer checks but also accept credit card payments.
Which areas do you service?
Birnbach's tried-and-tested team of business, journalism and PR professionals represent more than 100 years of PR experience across a range of industries, including storage, security, unified communications, financial software and services and other technology sectors, healthcare, senior services, Business-to-Business (B2B), consumer, social networking, and nonprofit and education.
Who owns your company or runs daily operations?
Norman Birnbach is the founder and president, and runs daily operations,
What is the best compliment anyone can give you?
"We selected Birnbach Communications to help us get the word out because of its strong background in financiaal servies and its creative, agile appproach to building the brand in the trade and business media, as well as through social media. Its senior team is here for us not only in strategy development and brainstorming, but also in execution and follow-through."
Steve Pugh
Former President, UNIT4 Business Software
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